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Title : Episode 131: Get Ready For Content Studios To Become A Thing
Description : In this episode of This Old Marketing, Robert and I applaud Kohl’s for taking a risk and delivering Star Wars toys and gift cards to “the Chewbacca mom.” We agree that Facebook needs to tighten its policy to prevent stealing of content assets, which is happening with her record-breaking viral video. We’re both thrilled with PepsiCo’s decision to launch a content studio and love their innovative approach to it. Finally, we’re convinced that a grim, self-serving prognosis on the future of media, agencies, and brands by an outspoken executive isn’t accurate. Rants and raves include a must-read opinion column that calls for marketing to take on a more strategic role, the importance of developing a personal brand, and a digital publication that is the latest victim of the “rented land” phenomenon. This week’s This Old Marketing example: Playmobil.
Size : 54.88MB
Duration : 59:56
Like : 11
Play : 113
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